Media
About EVRMV
EVRMV is a fitness and lifestyle project created for men over 40 who want to make the most of every minute in the gym. Instead of scrolling or standing idle between sets, EVRMV turns downtime into progress with guided breathing, mobility work, and thought prompts.
The result is a continuous, full-spectrum workout that builds strength, supports recovery, improves mobility, and sharpens focus. Our mission is to help midlife athletes adopt a sustainable, daily fitness practice that fuels the body, clears the mind, and fits seamlessly into life’s rhythm.
About the Founder
Aryeh Elbaz, 55, is the creator of EVRMV, as well as a husband and father of five. With more than four decades of training experience, from weightlifting and CrossFit to yoga and beyond, Aryeh has lived the ups and downs of staying strong and consistent through many stages of life.
His approach blends strength training, mobility, cardio, mindful recovery, and personal development. Through EVRMV, he helps men over 40 build strength, ease anxiety, move with greater freedom, and find the focus and energy needed to take on each day with purpose.
Media Kit
Downloadable brand assets:
Brand Descriptions
50-Word Brand Description
EVRMV is a fitness and lifestyle project for men over 40 who want to maximize every minute of their workout. By transforming rest periods into guided breathing, mobility, and thought prompts, EVRMV delivers a continuous, 4-phase flow (Lift. Breathe. Stretch. Reflect. Every Set.) that builds strength, supports recovery, sharpens focus, and fits seamlessly into daily life.
150-Word Brand Description
EVRMV is a fitness and lifestyle project built for men over 40 who refuse to waste a single minute of their workout. Instead of letting the space between sets disappear into scrolling and distraction, EVRMV turns those breaks into active progress with guided breathing, mobility work, and targeted thought prompts.
Each session becomes a continuous, 4-phase flow (Lift. Breathe. Stretch. Reflect. Every Set.) that doesn’t just build strength, it supports recovery, improves mobility, sharpens mental focus, and builds resilience. Beyond the sets and reps, EVRMV invites midlife athletes to use training as a way to think clearly, manage stress, and build confidence.
The aim is simple and practical: help men over 40 build a sustainable, daily fitness rhythm that fuels the body, clears the mind, and keeps them consistent, focused, and ready to meet the demands of work, family, and life with energy and intent.
Press Angles
Story ideas and suggested headlines:
The End of Scrolling Between Sets: EVRMV’s Alternative for Men 40+
Instead of staring at a countdown timer or scrolling on your phone between lifts, EVRMV’s 4-Phase Flow (Lift. Breathe. Stretch. Reflect. Every Set.) integrates guided breathing, mobility work, and mental focus exercises. For men over 40, it’s not just about building strength, it’s about reclaiming time, focus, and momentum in the gym.
Press Play Every Day: How EVRMV Builds Consistency for Men 40+
Consistency is the hardest part of fitness after 40. EVRMV’s real-time follow-along workouts give men a simple daily rhythm: press play, move with purpose, and stay engaged through a 4-phase flow. By making workouts immersive and continuous, EVRMV helps men over 40 build habits that stick.
4-Phase Flow Strength Training Where Every Minute Counts for Men 40+
Most men over 40 know the feeling of waiting around or scrolling between lifts. EVRMV introduces a new approach: turning every break into guided breathing, mobility work, and mental focus. No wasted time, just smarter, more efficient training designed to build healthspan habits.
Media Inquiries
For interviews, collaborations, or press materials, please contact: Media@EVRMV.om
As Featured In
(Coming Soon)
